Speakers

and talks

We’re thrilled to introduce the first confirmed speakers for ContentEd 2025 - all leading voices in content strategy, digital experience, and education marketing from across the globe. Explore the topics below shaping this year’s agenda so far...

21 & 22 October 2025 | Online and global

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Heart over hype: empathy as a competitive advantage in Higher Ed marketing

with Jaime Hunt
Solve Higher Ed Marketing 🇺🇸
Building a community of practice for digital standards compliance

with Joyce Peralta
McGill University 🇨🇦
Systems and stories: enhance your storytelling by combining creativity with AI, content operations and systems thinking

with Samantha Dawes
University of South Australia 🇦🇺
Delete it all and start again? How to make a better intranet

with Dave Musson
University of Warwick 🇬🇧
Engaging with a content strategy. Make yours more than a document that ends up in a drawer.

with Steph Mann
University of Cambridge 🇬🇧
From website technical requirements to content opportunities: a UCL case study

with Anna Boccassini and Jason Ilagan
University College London (UCL) 🇬🇧
Beyond the feed: designing social content as a student experience

with Angel Truesdale
University of North Carolina at Chapel Hill 🇺🇸
SEO is everyone’s job: making visibility a shared responsibility in Higher Ed

with Guus Goorts
Guus Goorts / Crystal Marketing BV 🇳🇱
Content SurvAIval - EEATing well in 2025

with Maree Perkins and Dr. Mark Bennett
FindAUniversity 🇬🇧
Mind the (inclusion) gap: creating digital content that includes everyone

with Zuzana Voskarova
University College Dublin 🇮🇪
Deceptively simple: content strategy for busy communicators

with Sorel Denholtz
Stanford Graduate School of Business 🇺🇸
Hypothesising: a route to quick wins and stakeholder enagagement

with Neil Allison
The University of Edinburgh 🇬🇧
Designing social content to balance your current and prospective student needs

with Alex Duffy
Manchester Metropolitan University 🇬🇧
How AI is (and isn't) changing the way prospective students apply for university

with Flo Vincent
The University of Edinburgh 🇬🇧
Why transformation (really) can't succeed without content ops

with Clare Kennedy,
University College London (UCL) 🇬🇧