Speakers

and talks

We’re thrilled to introduce the first confirmed speakers for ContentEd 2025 - all leading voices in content strategy, digital experience, and education marketing from across the globe. Explore the topics below shaping this year’s agenda so far...


21 & 22 October 2025 | Online and global

book your place

Keynote sessions

Sponsor sessions

Featured
Content starts with design: how UX thinking can transform student recruitment
Sponsor session
Content starts with design: how UX thinking can transform student recruitment
Sponsor session

Gemma Illidge, Head of Digital,
Absolute Nexa 🇬🇧

Sponsor session
The content admin's AI toolkit: How to automate your way to sanity
Sponsor session
The content admin's AI toolkit: How to automate your way to sanity
Sponsor session

Jaron Ghani, Innovation Director, and Elizabeth McCarthy, Head of Campaigns and Digital Communications
Numiko and University of Oxford 🇬🇧

Sponsor session

Breakout sessions

About our sponsors

Thank you to our sponsors of ContentEd 2025:

  • Numiko

  • Absolute Nexa

  • Pickle Jar Communications.

Sponsorship helps us to keep event costs down for our delegates and enables us to provide a generous scholarship scheme for this year’s event.

Sponsor opportunities for 2025 are still available.

Learn more about sponsoring ContentEd and ContentEd+

Featured
Unifying your content: Building a scalable model for higher education content
Breakout
Unifying your content: Building a scalable model for higher education content
Breakout

Brooke Hill, Founder and Director
Wonderthink 🇦🇺

Miki O'Farrell, Head of Future Students Marketing & Content
UNSW Sydney 🇦🇺

Breakout
The social media manager’s blueprint: aligning content with leadership goals
Breakout
The social media manager’s blueprint: aligning content with leadership goals
Breakout

Jenny Li Fowler, Director of Social Media Strategy
MIT 🇺🇸

Breakout
The value of a degree, designed: how we enhanced course pages with careers and employability data
Breakout
The value of a degree, designed: how we enhanced course pages with careers and employability data
Breakout

Chloe Smith, Product Manager, Digital User Experience
University of Southampton 🇬🇧

Breakout
Stop looking sideways: How thinking outside your category drives innovation
Breakout
Stop looking sideways: How thinking outside your category drives innovation
Breakout

Anthony Hill, Head of Customer Experience
Flinders University 🇦🇺

Breakout
Building a content community
Breakout
Building a content community
Breakout

Mike Powers, Digital Strategist
OHO 🇺🇸

Breakout
Influencer marketing in higher education: From both sides of the feed
Breakout
Influencer marketing in higher education: From both sides of the feed
Breakout

Colin Wylie, Social Media Manager
The Ohio State University 🇺🇸

Breakout
AI and your brand: considerations for higher ed
Breakout
AI and your brand: considerations for higher ed
Breakout

Georgy Cohen,
Independent Consultant 🇺🇸

Breakout
As good as it gets: How to collaborate and get stuff done
Breakout
As good as it gets: How to collaborate and get stuff done
Breakout

Hannah Nicole Simpson, Head of Marketing and Communications, Easter Bush Campus
The University of Edinburgh 🇬🇧

Breakout
From click to campus: High-impact email strategies for faster, smarter recruitment
Breakout
From click to campus: High-impact email strategies for faster, smarter recruitment
Breakout

Vedika Taunk, Associate Director - International Marketing and Communications and Joshua Favaro, Associate Director of International Operations
Humber Polytechnic 🇨🇦

Breakout
Singing from the same hymn sheet? Making the case for centralisation in a devolved institution
Breakout
Singing from the same hymn sheet? Making the case for centralisation in a devolved institution
Breakout

Jennifer Doyle, Senior Content Designer
The University of Edinburgh 🇬🇧

Breakout
Why transformation (really) can't succeed without content ops
Breakout
Why transformation (really) can't succeed without content ops
Breakout

Clare Kennedy, Product Owner (Digital Estate)
University College London (UCL) 🇬🇧

Breakout
How AI is (and isn't) changing the way prospective students apply for university
Breakout
How AI is (and isn't) changing the way prospective students apply for university
Breakout

Flo Vincent, Content Designer
The University of Edinburgh 🇬🇧

Breakout
Designing social content to balance your current and prospective student needs
Breakout
Designing social content to balance your current and prospective student needs
Breakout

Alex Duffy, Social Media Manager
Manchester Metropolitan University 🇬🇧

Breakout
Hypothesising: a route to quick wins and stakeholder enagagement
Breakout
Hypothesising: a route to quick wins and stakeholder enagagement
Breakout

Neil Allison, Head of Prospective Student Web
The University of Edinburgh 🇬🇧

Breakout
Deceptively simple: content strategy for busy communicators
Breakout
Deceptively simple: content strategy for busy communicators
Breakout

Sorel Denholtz, Director, Content & Design
Stanford Graduate School of Business 🇺🇸

Breakout
Mind the (inclusion) gap: creating digital content that includes everyone
Breakout
Mind the (inclusion) gap: creating digital content that includes everyone
Breakout

Zuzana Voskarova, Digital Engagement Officer
University College Dublin 🇮🇪

Breakout
From click to connection: Engaging audiences with useful downloads
Breakout
From click to connection: Engaging audiences with useful downloads
Breakout

Sarina Alexander, Graphic Designer
Cornell University 🇺🇸

Breakout
SEO is everyone’s job: making visibility a shared responsibility in Higher Ed
Breakout
SEO is everyone’s job: making visibility a shared responsibility in Higher Ed
Breakout

Guus Goorts, Digital Marketer
Guus Goorts / Crystal Marketing BV 🇳🇱

Breakout
Beyond the feed: designing social content as a student experience
Breakout
Beyond the feed: designing social content as a student experience
Breakout

Angel Truesdale, Student Services Manager
University of North Carolina at Chapel Hill 🇺🇸

Breakout
From technical website requirements to content opportunities: a UCL case study
Breakout
From technical website requirements to content opportunities: a UCL case study
Breakout

Anna Boccassini, Web Content Manager and Jason Ilagan, Senior Digital Communications Manager
IOE, Faculty of Education and Society - University College London (UCL) 🇬🇧

Breakout
Systems and stories: Enhance your storytelling with AI, content ops and systems thinking
Breakout
Systems and stories: Enhance your storytelling with AI, content ops and systems thinking
Breakout

Samantha Dawes, Communications Officer, Research
University of South Australia 🇦🇺

Breakout
Building a community of practice for digital standards compliance in the age of AI
Breakout
Building a community of practice for digital standards compliance in the age of AI
Breakout

Joyce Peralta, Manager, Digital Communications
McGill University 🇨🇦

Breakout
The Eddie experiment: what we learned from creating an AI keynote for the ContentEd conference
Breakout
The Eddie experiment: what we learned from creating an AI keynote for the ContentEd conference
Breakout

Tracy Playle, Founder and Chief Content Strategist,
ContentEd & Pickle Jar 🇬🇧

Breakout
Content SurvAIval - EEATing well in 2025
Breakout
Content SurvAIval - EEATing well in 2025
Breakout

Maree Perkins, Head of Student Engagement and Development and Dr Mark Bennett, Director (Audience & Insight)
FindAUniversity 🇬🇧

Breakout

Book your place

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Institutions and organisations represented by our speakers