Speakers

and talks

21 & 22 October 2025 | Online and global

Keynote sessions

Featured

Keynote

The gravitational force of a shared story: the story that took us to the Moon, and why higher education needs one now.

Keynote

Emanuel Díaz, Head of Content Marketing
IE University 🇪🇸

Keynote

Data isn’t enough: meaning over measurement

Keynote

Dayana Kibilds, VP of Strategy
Ologie 🇨🇦

Keynote

Content strategy trends education marketers can't ignore

Keynote

Tracy Playle, Founder and Chief Content Strategist,
ContentEd & Pickle Jar 🇬🇧

Keynote

Supercharge your content with AI and data

Keynote

Brian Piper,
Author, speaker, consultant 🇺🇸

Keynote

Heart over hype: Empathy as a competitive advantage in higher ed marketing

Keynote

Jaime Hunt, President
Solve Higher Ed Marketing 🇺🇸

Keynote

From backend to front row: How AI is enhancing experience design for events

Keynote

Eddie, AI Event Assistant
ContentEd 🌍

Keynote

Sponsor sessions

Featured

Sponsor session

Content starts with design: how UX thinking can transform student recruitment

Sponsor session

Gemma Illidge, Head of Digital,
Absolute Nexa 🇬🇧

Sponsor session

The content admin's AI toolkit: How to automate your way to sanity

Sponsor session

Jaron Ghani, Innovation Director, and Elizabeth McCarthy, Head of Campaigns and Digital Communications
Numiko and University of Oxford 🇬🇧

Sponsor session

Breakout sessions

About our sponsors

Thank you to our sponsors of ContentEd 2025:

Numiko
Absolute Nexa
Pickle Jar Communications.

Sponsorship helps us to keep event costs down for our delegates and enables us to provide a generous scholarship scheme for this year’s event.

Sponsor opportunities for 2025 are still available.

Learn more about sponsoring ContentEd and ContentEd+

Featured

Breakout

Unifying your content: Building a scalable model for higher education content

Breakout

Brooke Hill, Founder and Director
Wonderthink 🇦🇺

Miki O'Farrell, Head of Future Students Marketing & Content
UNSW Sydney 🇦🇺

Breakout

The social media manager’s blueprint: aligning content with leadership goals

Breakout

Jenny Li Fowler, Director of Social Media Strategy
MIT 🇺🇸

Breakout

The value of a degree, designed: how we enhanced course pages with careers and employability data

Breakout

Chloe Smith, Product Manager, Digital User Experience
University of Southampton 🇬🇧

Breakout

Stop looking sideways: How thinking outside your category drives innovation

Breakout

Anthony Hill, Head of Customer Experience
Flinders University 🇦🇺

Breakout

Building a content community

Breakout

Mike Powers, Digital Strategist
OHO 🇺🇸

Breakout

Influencer marketing in higher education: From both sides of the feed

Breakout

Colin Wylie, Social Media Manager
The Ohio State University 🇺🇸

Breakout

AI and your brand: considerations for higher ed

Breakout

Georgy Cohen,
Independent Consultant 🇺🇸

Breakout

As good as it gets: How to collaborate and get stuff done

Breakout

Hannah Nicole Simpson, Head of Marketing and Communications, Easter Bush Campus
The University of Edinburgh 🇬🇧

Breakout

From click to campus: High-impact email strategies for faster, smarter recruitment

Breakout

Vedika Taunk, Associate Director - International Marketing and Communications and Joshua Favaro, Associate Director of International Operations
Humber Polytechnic 🇨🇦

Breakout

Singing from the same hymn sheet? Making the case for centralisation in a devolved institution

Breakout

Jennifer Doyle, Senior Content Designer
The University of Edinburgh 🇬🇧

Breakout

Why transformation (really) can't succeed without content ops

Breakout

Clare Kennedy, Product Owner (Digital Estate)
University College London (UCL) 🇬🇧

Breakout

How AI is (and isn't) changing the way prospective students apply for university

Breakout

Flo Vincent, Content Designer
The University of Edinburgh 🇬🇧

Breakout

Designing social content to balance your current and prospective student needs

Breakout

Alex Duffy, Social Media Manager
Manchester Metropolitan University 🇬🇧

Breakout

Hypothesising: a route to quick wins and stakeholder enagagement

Breakout

Neil Allison, Head of Prospective Student Web
The University of Edinburgh 🇬🇧

Breakout

Deceptively simple: content strategy for busy communicators

Breakout

Sorel Denholtz, Director, Content & Design
Stanford Graduate School of Business 🇺🇸

Breakout

Mind the (inclusion) gap: creating digital content that includes everyone

Breakout

Zuzana Voskarova, Digital Engagement Officer
University College Dublin 🇮🇪

Breakout

From click to connection: Engaging audiences with useful downloads

Breakout

Sarina Alexander, Graphic Designer
Cornell University 🇺🇸

Breakout

SEO is everyone’s job: making visibility a shared responsibility in Higher Ed

Breakout

Guus Goorts, Digital Marketer
Guus Goorts / Crystal Marketing BV 🇳🇱

Breakout

Beyond the feed: designing social content as a student experience

Breakout

Angel Truesdale, Student Services Manager
University of North Carolina at Chapel Hill 🇺🇸

Breakout

From technical website requirements to content opportunities: a UCL case study

Breakout

Anna Boccassini, Web Content Manager and Jason Ilagan, Senior Digital Communications Manager
IOE, Faculty of Education and Society - University College London (UCL) 🇬🇧

Breakout

Systems and stories: Enhance your storytelling with AI, content ops and systems thinking

Breakout

Samantha Dawes, Communications Officer, Research
University of South Australia 🇦🇺

Breakout

Building a community of practice for digital standards compliance in the age of AI

Breakout

Joyce Peralta, Manager, Digital Communications
McGill University 🇨🇦

Breakout

The Eddie experiment: what we learned from creating an AI keynote for the ContentEd conference

Breakout

Tracy Playle, Founder and Chief Content Strategist,
ContentEd & Pickle Jar 🇬🇧

Breakout

Content SurvAIval - EEATing well in 2025

Breakout

Maree Perkins, Head of Student Engagement and Development and Dr Mark Bennett, Director (Audience & Insight)
FindAUniversity 🇬🇧

Breakout

Book your place

Featured

ContentEd conference & CE+ premium membership for 12 months - institutional pass

£2,749.00

This bundle pass includes access for up to 20 people to the ContentEd online conference, plus 12 months of ContentEd+ premium membership for unlimited colleagues.