Supercharge your content with AI and data
Brian Piper, Author, speaker, consultant
brianwpiper.com 🇺🇸
Learn how to harness AI tools to analyze content data for actionable insights, streamline persona creation, and fill gaps in your content strategy. This session will empower you to transform your high-value content into evergreen assets through innovative AI and data techniques, ensuring your efforts drive measurable results. Using data and AI to repurpose, retarget, and redistribute your high-value content will help you make the most out of your existing and new content.
Brian Piper is an author, award-winning international keynote speaker, and consultant. Brian has been optimizing digital content since 1996. He has created online training programs for dozens of companies, including Xerox, L3Harris, IBM, and Volvo, and has spoken at hundreds of conferences and events.
Brian has spent the last eight years focusing on data analytics, digital marketing, and content strategy. Since 2021, he has been diving into AI, web3, community building, and the metaverse.
Brian wrote Epic Content Marketing for Higher Education and co-authored the second edition of Epic Content Marketing with Joe Pulizzi. He is a contributing author and co-editor of The Most Amazing Marketing Book Ever with Mark Schaefer and a contributing author of The Content Entrepreneur with Joe Pulizzi. Brian was named one of the top higher education marketers to follow in 2023 and 2024.
Brian is the host of the AI for U podcast, which focuses on practical AI implementation and use cases in higher education institutions.
He was the founder of the Marcom AI Committee and a member of the AI Council at the University of Rochester.
When he’s not creating data visualizations, he teaches wingsuit skydiving and spends time with his wife and six children.