The Eddie experiment: what we learned from creating an AI keynote for the ContentEd conference

Written By Rich Endean

Tracy Playle, Founder and Chief Content Strategist,

ContentEd & Pickle Jar 🇬🇧

For ContentEd 2025 we decided to take the bold - and potentially risky - step of having an AI avatar deliver a keynote talk. It was an experiment in what is currently possible using AI video generation technologies. Watch the keynote and then attend this breakout session in which Tracy will share the warts-and-all experience of this experiment.

Key takeaways

  • How we produced the Eddie keynote, including our prompts and the technologies that we used

  • What worked and what really didn’t work

  • The ethical concerns and considerations that this experiment raised for us, and the overall impact that they had on our approach.

Tracy is the founder and CEO of Pickle Jar Communications, ContentEd and Utterly Content. Prior to founding Pickle Jar in 2007, she worked in-house in communications roles at the University of Warwick and as Head of Research-TV. 

Tracy is a Professional Certified Coach (PCC) and divides her time between working on client content strategies and coaching individual leaders and teams towards lasting culture changes that make transformational ways of working possible. 

She is an award-winning keynote speaker and author of The Connected Campus (2020).

Rich Endean
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