This 2-hour interactive workshop, led by ICF-credentialed coach and ContentEd founder Tracy Playle, helps ContentEd+ Premium members develop essential coaching skills to engage and influence others more effectively. Through practical tools and approaches, you’ll learn how to build trust with stakeholders, encourage ownership within your team, navigate challenging conversations, and influence without authority—all while fostering creativity, problem-solving, and growth. Designed for anyone looking to lead with purpose, empathy, and clarity, this session will empower you to increase your impact across projects, teams, and organisational change.

Reflecting on a major content project for The University of Edinburgh, Lauren Tormey shares four key questions she wishes she’d asked sooner—plus tools and methods to help you deliver smoother, more successful projects.

Discover practical tools and techniques to support academics in writing stronger course copy. This interactive session with Tracy Playle offers resources, peer learning, and strategies to enhance collaboration on marketing content.

Join Luan Wise to learn how to measure what really matters in social media marketing, cut through vanity metrics, and confidently report on impact, performance, and engagement to demonstrate value and drive decisions.

With limited resources and growing reliance on academics to write course content, this session with Tracy Playle explores how we can better support them to create compelling, student-focused copy that converts.

Join Juan Wise to explore how families influence university choices, the channels they use, and how institutions can adapt content and engagement strategies to better support and connect with them throughout recruitment.

This session with Vicky Hayhurst explores burnout in higher education marketing and recruitment, helping you spot early signs and build resilience through emotional intelligence, psychological safety, and wellbeing-focused culture strategies.

The key to getting high-quality results from generative AI isn’t waiting for the tools to get better, it’s learning how to brief them clearly and effectively. In this Premium Members’ session, Tracy will introduce her CRAFTSEC framework, a practical approach to writing prompts that consistently deliver useful, impactful outputs. By applying this method, you'll unlock more value from AI and create content that truly supports your work.

Join Tracy Playle for this jargon-free, one-hour webinar is designed for education marketing and communications professionals who want to quickly and confidently get up to speed with AI. It cuts through the hype to explain what AI is, how it works, what it can and can’t do, and how to start using it strategically in your role.

In this Premium Members’ workshop, Join Bravery Media’s Joel Goodman as he distills more than 15 years of knowledge, tricks, and #protips, providing participants with a guidebook to squeezing every last drop of performance from their websites.

Making your university's website load faster is perhaps the most cost-effective work you can do when budgets are strained. Learn how to maximise your existing website with web performance expert Joel Goodman, and discover why site speed is so critical to your website's impact.

In this Premium Members’ skills session, we’ll break down why SEO is so notoriously tricky to measure, and introduce practical ways to cut through the noise, focus on what matters, and demonstrate meaningful impact.

We’ll explore how to design an SEO strategy that supports your wider objectives, track what matters without getting lost in the data, and communicate results in a way that makes sense to non-specialists.

In this Premium Members’ workshop Tracy will share from almost 20 years of delivering content workshops and training sessions her ultimate tips for planning and delivering highly engaging content workshops that participants love and learn from. She'll share advice on planning sessions for different levels of experience, and provide a range of tried and tested activities that participants get well and truly stuck into. 

Join us for a fireside chat between Sunny Gill, Student Communications Manager at the University of Birmingham, and Tracy Playle, founder of ContentEd, as we explore the role that empathy, compassion, and experience and content design plays in supporting student wellbeing. 

In this premium members’ skills session with Tracy Playle, we'll expand your skill of curiosity, and invite you to get deeply inquisitive about your audiences. 

Instead of just knowing user needs, top tasks and channel preferences, what if we had an ever deeper understanding of their wants, their motivations, their beliefs, their fears, their values? How might that transform your work?

Join us for a discussion between John Hill and Tony Sheridan as they discuss what makes a great story, creative ways of embracing storytelling on our campuses, how to find great stories on a campus (and beyond), and how to get a great story out of just about anyone.

It’s estimated that 70% of the population has experienced some kind of trauma. Join Steph Mann from the University of Cambridge for this premium skills session to learn what trauma-informed content design is, how it impacts young people, and how you can build it into your skillset.

Action bias is a psychological instinct to “do something” rather than “do nothing”. It’s natural and it happens all the time. Join Adrian Imms from the University of Sussex if you have ever despaired of the ideas of others or the volume of information on the internet – whether you’re a creator, commissioner or manager of content, or a leader of people.

Join Cameron Pegg for our February skills workshop on brand storytelling in education. 

In a world where reducing emissions across the board is becoming not only the norm, but essential, just how much carbon is your university website consuming? Join Andrew Millar, Head of Web Services at the University of Dundee for a presentation and fireside chat about how to better understand and quantify the carbon impact of our web estates. 

Join Rob Mills in this interactive two-hour workshop exploring how content teams can streamline their efforts and make informed decisions about what matters most. By the end of the session, attendees will be equipped with practical tools to prioritise collaboratively, focus on delivering high-value content and navigate conflicting priorities with confidence.