Why transformation (really) can't succeed without content ops

Written By Rich Endean

Clare Kennedy, Product Owner (Digital Estate)

University College London (UCL) 🇬🇧

Systems and strategies matter, but people make it work. At UCL, a major digital transformation effort showed that content operations are the glue that holds everything together. This session explores how to build a content ops framework that drives collaboration, supports your CMS and makes transformation stick.

Key takeaways

  • Build and nurture a content operations framework.

  • Align CMS and systems with user needs.

  • Drive transformation by empowering people and processes.

Clare Kennedy is one of UCL’s Digital Estate Product Owners and has extensive experience in the higher education sector. She works within UCL’s Digital Experience team, a cross-functional team championing user-focused design and development to improve the experience of UCL’s many audiences. Despite surviving more CMS migrations than she cares to remember, Clare remains optimistic about the future of content management and passionate about the power of content ops to transform an organisation’s ability to engage with the world through great content.

Rich Endean
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