Designing social content to balance your current and prospective student needs
Alex Duffy, Social Media Manager
Manchester Metropolitan University 🇬🇧
Social content often splits audiences - but it doesn’t have to. This session explores how to create posts that speak to both current and prospective students. Learn how to use student-led storytelling, emotional design and collaborative planning to build content with wider value.
Key takeaways
Design content by focusing on experience and emotion.
Use student-led content to increase impact.
Collaborate across teams to serve broader audience needs.
Alex Duffy (he/him) is the student-facing Social Media Manager at Manchester Metropolitan University. Throughout his nine years in higher education, including a previous role as a Digital Marketing Officer, Alex has produced award-winning organic social media content for various audiences including prospective students, current students and alumni.
One of Alex’s proudest achievements is leading on various student content creation schemes, empowering students to shape the way universities communicate while developing vital employability skills.
Outside of his work, Alex has volunteered for non-profits including arts and culture websites, Pride groups and social justice organisations. He is also a keen runner, an avid gamer, and a cat lover.