Influencer marketing in higher education: From both sides of the feed
Colin Wylie, Social Media Manager
The Ohio State University 🇺🇸
Done right, influencer marketing builds trust and amplifies student voices. In this session, you’ll hear from both a university marketer and a content creator on how to build values-based partnerships, design engaging campaigns and stay aligned with institutional priorities.
Key takeaways
Build influencer strategies that resonate with audiences.
Create genuine partnerships with content creators.
Navigate trust, compliance and impact measurement.
A storyteller and creative at heart, Colin is a Social Media Manager at The Ohio State University. Prior to this role, he was a strategic communicator at University of Wisconsin–Oshkosh and Brigham Young University in Utah. In 2022, he was named Communicator of the Year in the state-wide PRSA WisCOMsin Awards and in 2023 received the Walt Seifert Award for Outstanding Service to PRSSA in the PRSA Central Ohio PRism Awards.
Colin is serving as president-elect for PRSA Central Ohio and has served in various leadership roles in former chapters. He is also the chair of the Emerging Leaders Committee for The Plank Center for Leadership in Public Relations.
He is about to finish an MBA in the Fisher College of Business at Ohio State and received his Bachelor of Arts in Communications from Brigham Young University. Colin is a husband, father of 2.5 and emerging content creator that loves to talk fandom and LEGO.