Content strategy trends education marketers can't ignore

Written By Rich Endean

Tracy Playle, Founder and Chief Content Strategist,

ContentEd & Pickle Jar 🇬🇧

As technologies and audiences evolve, so too must our content and approach to content if our schools, colleges and universities are to continue to cut through the noise. In this session, Tracy Playle will explore content strategy and content marketing trends, outlining the ones that we can’t afford to ignore as we look ahead to 2026. 

Key takeaways

  • The emerging role of generative engine optimisation and why nobody will visit your website in future

  • How to embrace in-platform content and approach it with impact and success for your brand

  • The critical need for structured content, content engineering and semantic strategies to advance our content. 

Tracy is the founder and CEO of Pickle Jar Communications, ContentEd and Utterly Content. Prior to founding Pickle Jar in 2007, she worked in-house in communications roles at the University of Warwick and as Head of Research-TV. 

Tracy is a Professional Certified Coach (PCC) and divides her time between working on client content strategies and coaching individual leaders and teams towards lasting culture changes that make transformational ways of working possible. 

She is an award-winning keynote speaker and author of The Connected Campus (2020).

Rich Endean
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