How AI is (and isn't) changing the way prospective students apply for university

Written By Rich Endean

Flo Vincent, Content Designer

The University of Edinburgh 🇬🇧

Are students using AI to apply for university? This session explores what analytics and conversations are revealing about ChatGPT and the application process. You’ll learn how to spot new behaviours, prepare your content teams and carry out your own research into what’s next.

Key takeaways

  • Discover how students are using AI in applications.

  • Anticipate how this affects web and recruitment content.

  • Learn how to research and respond to changing behaviours.

Flo Vincent (she/her) is a Content Designer at the University of Edinburgh, working in the Prospective Student Web Team. She joined the team with a varied background as a freelance copywriter, film critic, Creative Writing teacher, and screenwriter, and has worked on various projects around the University to improve user experience for students, reduce enquiries and streamline staff workload. She most recently completed work on a multi-year project to design the University's new course finder. Outside of work, Flo enjoys reading (and sometimes writing) ghost stories, eating chips at the seaside, and birdwatching with her toddler.

Rich Endean
Previous

Why transformation (really) can't succeed without content ops
Next

Designing social content to balance your current and prospective student needs