From click to connection: Engaging audiences with useful downloads

Written By Rich Endean

Sarina Alexander, Graphic Designer

Cornell University 🇺🇸

Digital giveaways can be low-cost, high-impact tools for alumni engagement - if done right. This session explores what makes digital content valuable, how to personalise it and how to reuse what works. You’ll leave with ideas for building stronger alumni connections through smart, thoughtful design.

Key takeaways

  • Create successful digital giveaways with strong appeal.

  • Build reusable assets that continue to perform.

  • Use feedback and data to improve content over time.

Sarina Alexander is known for her creative approach, blending institutional branding with campaign elements. She has a versatile background, with experience in environmental design, digital and print. Before Cornell, Sarina worked as a designer for The Aspen Group and the Center for Leadership and Civic Engagement at her alma mater, Rochester Institute of Technology. University branding comes with challenges and Sarina is dedicated to using design and creative problem-solving to accomplish marketing goals in all her pieces.

Rich Endean
Previous

Mind the (inclusion) gap: creating digital content that includes everyone
Next

SEO is everyone’s job: making visibility a shared responsibility in Higher Ed