Deceptively simple: content strategy for busy communicators
Sorel Denholtz, Director, Content & Design
Stanford Graduate School of Business 🇺🇸
At Stanford Graduate School of Business, a clear content strategy supports everything from email newsletters to milestone campaigns. In this session, you’ll learn how to build a strategy that adapts, aligns with your goals and gives your team clarity. Simple steps, smart results.
Key takeaways
Conduct a quick yet effective content analysis.
Build a strategy that works across multiple channels.
Align content success with engagement and goals.
Seeing a demo of the first ever web browser was the moment that changed Sorel Denholtz’s life. From that moment, she was hooked on the power of digital communication to engage and connect people. Her career has spanned web strategy, social media, and content development - all focussed on building meaningful engagement and lasting impact.
Today, she leads the content and design team at Stanford Graduate School of Business, where they craft content that amplifies the school’s mission and connects with multiple audiences. Under her leadership, the team develops storytelling approaches that inform, inspire, and engage through award-winning podcasts, videos, social content, written stories, and a magazine.