From click to campus: High-impact email strategies for faster, smarter recruitment
Vedika Taunk, Associate Director - International Marketing and Communications and Joshua Favaro, Associate Director of International Operations
Humber Polytechnic 🇨🇦
Most student emails get ignored. This session shows how to change that. Learn how Humber Polytechnic built a personalised, engaging nurture campaign without fancy tools or big budgets. From short videos to audience-specific messages, you’ll get a practical blueprint to boost your recruitment emails.
Key takeaways
Design email nurture campaigns that engage and convert.
Use data to choose content and channels more effectively.
Apply an approach that works regardless of tools or team size.
Vedika Taunk is an experienced marketing leader specializing in student recruitment, digital strategy, and content marketing. As Associate Director of Digital Analytics and Strategy at Humber Polytechnic, she leads innovative, data-driven campaigns to engage prospective students and increase applications.
With over 14 years of experience in international higher education marketing across Canada and New Zealand, Vedika has expertise in email automation, audience engagement, and recruitment marketing.
She is known for her ability to create scalable, impactful marketing strategies on lean budgets, leveraging digital tools, storytelling, and analytics to connect with students and drive enrollment growth.
Joshua Favaro is the Associate Director of International Operations at Humber Polytechnic. He is passionate about CRM implementation within the post-secondary education sector.
Joshua has led the implementation and expansion of a CRM system at Humber, along with department-wide analytics dashboards using Power BI, staff training modules and productivity tools to effectively measure and improve the student experience.