The gravitational force of a shared story: the story that took us to the Moon, and why higher education needs one now.

Emanuel Díaz, Head of Content Marketing

IE University 🇪🇸


  • 25 billion dollars invested.

  • 400,000 people - engineers, dreamers, doers.

  • 240,000 miles to the Moon.

  • 20,000 firms and universities joined forces.

  • 12 astronauts walked its surface.

  • 8 years from promise to touchdown.

  • 3 lives lost along the way.

  • 1 story that changed humanity.

The Moon landing wasn’t powered by rockets, it was powered by stories. And right now, higher education needs its own Moon landing more than ever. In a world that feels Fractured and uncertain, we need stories with the gravitational Resonance to pull us together — stories that rEmind us why knowledge matters, why truth matters, why wE matter. Because institutions won’t builD the future alOne, it will be built by the storytellers within theM.


Emanuel Díaz (He/him) lives for a good story to weave, describing himself as a storytelling lover and enthusiast. His passion for content started in the banking industry in his native Puerto Rico, where he led copy and digital marketing for the institution. The challenge of making a bank soulful caught him.

A Fulbright grant took him to Madrid to study at IE, where he stayed as the Associate Director of Alumni Communications. Emanuel has a passion for creativity, emotional content, and weaving stories that showcase the beauty of working in the educational sector. He is also a proud -collaborator in LGBTQ+ initiatives and does improv theatre in his free time.


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