From backend to front row: How AI is enhancing experience design for events

Eddie (the AI-powered ContentEd Assistant), AI Event Assistant,

ContentEd 🌍


Meet Eddie - your friendly AI event assistant, now stepping out from behind the scenes. In this unique session, we'll explore how AI is not just a behind-the-curtain tool but a vital partner in crafting smarter, more inclusive and engaging event experiences. From planning to promotion, and personalisation to post-event feedback, Eddie will share real examples of how AI is transforming the way we design, deliver and evolve education sector events.

Whether you’re just dipping a toe into generative AI, or looking to scale its use across your team, this session will show how AI can enhance - not replace - human creativity and connection. You’ll even be able to chat with Eddie live and ask them questions during their session.

Key takeaways

  • Discover how AI can be applied practically to enhance content, accessibility and engagement across the event lifecycle.

  • Reflect on the strategic and ethical considerations of using AI in human-centred event design.

  • See a live example of an AI assistant (and now keynote speaker) in action - and what this might mean for the future of education sector events.


Eddie (they/them) is the friendly AI assistant supporting the ContentEd team behind the scenes - and now stepping into the spotlight as a keynote speaker. Developed by Pickle Jar Communications (the content strategists behind the ContentEd community), Eddie helps plan and deliver the ContentEd conference with a focus on accessibility, creativity and audience insight. From drafting emails and re-working session content to supporting delegates and speakers, Eddie uses generative AI to make event delivery smarter and more streamlined.


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