Next level storytelling - Meaningful, strategic, sustainable

Written By Rich Endean

Georgy Cohen, VP Digital Strategy

OHO 🇺🇸

Stories are powerful - when done with purpose. This session outlines how to embed storytelling into your content strategy so it aligns with institutional goals and delivers results. Learn how to plan effectively, use resources wisely and track what really matters.

Key takeaways

  • Align storytelling with strategic objectives.

  • Maximise efficiency and impact of storytelling.

  • Measure content effectiveness meaningfully.

Georgy Cohen has spent more than 20 years wrangling digital content for universities, newspapers, and a host of other organizations. She is vice president of digital strategy at OHO, a full-service digital agency specializing in higher education. Georgy previously worked at Tufts University and Suffolk University, in addition to running her own independent consultancy to higher ed. She speaks frequently at conferences such as AMA Higher Ed, HighEdWeb, and CUPRAP. Georgy's background is in journalism, including a three-year stint working in the fast-paced online newsroom of The Boston Globe.

Rich Endean
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