AI and your brand: considerations for higher ed
Georgy Cohen,
Independent Consultant 🇺🇸
Digital experiences are becoming increasingly intermediated. That means the role of the website is changing — particularly as more people seek answers via AI tools or zero-click search results. What does this mean for our branding efforts? This session explores how to both convey and protect your brand in the age of AI.
Georgy Cohen has spent more than 20 years leading digital strategy and content strategy initiatives for colleges and universities. Her experience includes stints at Tufts University and Suffolk University, running her own independent consultancy to higher education, and serving as vice president of digital strategy at OHO, where she led a team that helped clients create sustainable and impactful approaches to engaging website users and achieving organizational goals. Georgy's background is in journalism.