Data isn’t enough: meaning over measurement
Dayana Kibilds, Vice President of Strategy
Ologie 🇨🇦
We are drowning in data but starving for meaning. Being “data-driven” has become a badge of honour. But data on its own is empty. It can mislead, distract, and even shackle our creativity. The danger isn’t too little data - it’s mistaking data for singular truth.
The most impactful content doesn’t come from dashboards and surveys alone. It comes from insights - the deeper truths that surface when evidence is paired with instinct, experience, and stories. And sometimes the boldest, most effective decisions can’t be backed by data at all.
In this keynote, Dayana Kibilds will challenge the obsession with data and show how to move beyond information toward meaning. Because not everything we measure matters and not everything that matters can be measured.
Dayana (Day) Kibilds (she/her) is Vice President of Strategy at Ologie, focusing on branding, enrollment, and marketing for educational institutions. Prior to Ologie, she spent 12 years in higher education, leading enrollment and digital work at Penn State, Cornell, and Western University (Canada).
Day is an award-winning speaker on enrollment marketing, email strategy, barriers to equity, productivity, and stakeholder collaboration at global conferences such as CASE, HighEdWeb, PSEWeb, and ContentEd. She’s also the host of Enrollify’s Talking Tactics podcast.
As a lifelong immigrant who has lived in 6 different countries, equity is really important to her. She sees content as a tool for equity, and she’s passionate about showing marketing and content professionals the role they play in creating access.