Beyond the feed: designing social content as a student experience
Angel Truesdale, Student Services Manager
University of North Carolina at Chapel Hill 🇺🇸
Social media isn’t just a marketing channel - it’s part of the student experience. In this session, you’ll learn how to create content that builds connection, trust and belonging. Angel Truesdale shares how to design ambassador programmes, elevate student voices and move beyond promotion to make your content feel like part of campus life.
Key takeaways
Use social media to create a meaningful student experience.
Empower student ambassadors to tell authentic stories.
Develop a strong brand voice that connects with students on and offline.
Angel Truesdale is a digital strategist and higher ed professional who works at the intersection of student engagement, branding, and content. With nearly two decades of experience in higher education and a background leading influencer and content strategy for a celebrity-owned beauty brand, Angel brings a fresh perspective to how institutions connect with students. She’s passionate about helping schools build community-driven experiences—on social media and on campus—that make students feel seen, valued, and excited to engage. Whether she’s developing brand voice, launching ambassador programs, or creating content that resonates, Angel’s work is all about building connection that lasts.