Heart over hype: Empathy as a competitive advantage in higher ed marketing

Written By Rich Endean

Jaime Hunt, President

Solve Higher Ed Marketing 🇺🇸

Louder doesn’t always mean better. This session explores how empathy can transform your marketing - building deeper connections, stronger brands and more authentic storytelling. You’ll leave with practical ideas, thoughtful reflection and a renewed focus on what really matters to your audiences.

Key takeaways

  • Create an audience-first brand story that connects emotionally.

  • Align departments around shared messaging rooted in values.

  • Audit your communications using an empathy lens.

Transformation has been a hallmark of Jaime Hunt’s career. After a 20-year career in higher education, including nine years as a chief marketing officer, Jaime launched Solve Higher Ed Marketing in 2024. To this consultancy, Jaime brings a passion for building brands, telling stories, and leading with empathy. She is also the host of the Confessions of a Higher Ed CMO podcast and author of Heart Over Hype: Transforming Higher Ed Marketing.

Rich Endean
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