From website technical requirements to content opportunities: a UCL case study
Anna Boccassini, Web Content Manager and Jason Ilagan, Senior Digital Communications Manager
IOE, Faculty of Education and Society - University College London (UCL) 🇬🇧
A major CMS upgrade can feel daunting, but it’s also a chance to do things better. At IOE, UCL’s Faculty of Education and Society, the team used this technical leap to reshape their information architecture, improve user journeys and refresh content across their site. Join this session to learn how planning, prioritisation and teamwork turned a complex migration into a content-led success.
Key takeaways
Understand the essential steps to take before, during and after a website content migration.
Learn how to prioritise effectively and define project scope.
Discover how technical upgrades can unlock opportunities for improving content, UX and SEO.
Anna Boccassini is Web Content Manager at IOE, Faculty of Education and Society - University College London (UCL). Anna’s career developed internationally across Italy and the UK, specifically focusing on the European higher education sector.
Anna is a Chartered Marketer (CMktr), a Member of the Chartered Institute of Marketing (MCIM), a Chartered Public Relations Practitioner (Chart.PR), a Member of the CIPR, Chartered Institute of Public Relations (MCIPR), and a Fellow of the Chartered Management Institute (FCMI).
Jason Ilagan is Senior Digital Communications Manager at IOE, Faculty of Education and Society at UCL. He leads and supports the faculty’s external and internal communications, channels, content and campaigns.
Jason also has two decades of proven and award-winning global experience in higher education, entertainment, sport, broadcast media, as well as working with clients in sectors such as telecommunications, tech, and travel. When not at UCL, Jason is also a freelance producer, and video and photojournalist.