Hypothesising: a route to quick wins and stakeholder enagagement

Written By Rich Endean

Neil Allison, Head of Prospective Student Web

The University of Edinburgh 🇬🇧

Frustrated by endless discussions with stakeholders? Try a different approach. This session introduces hypothesis-led thinking to help you test ideas quickly, build evidence and move conversations forward. You’ll explore simple techniques and see how they’ve worked in practice.

Key takeaways

  • Understand hypothesis-led approaches to content decisions.

  • Try new tools to test ideas and get buy-in.

  • Apply lessons from real case studies.

Neil Allison is the Head of Prospective Student Web Content at the University of Edinburgh. He’s been practising user-centred design in higher education for over 20 years, with extensive experience in website content management system development and management.

In his current role, Neil leads a multidisciplinary team responsible for the University’s online provision for prospective students. He previously established the University’s User Experience Service, which offered strategy, research & design consultancy to the institution.

Rich Endean
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