Heart over hype: Empathy as a competitive advantage in higher ed marketing
Jaime Hunt, President
Solve Higher Ed Marketing 🇺🇸
Stop looking sideways: How thinking outside your category drives innovation
Anthony Hill, Head of Customer Experience
Flinders University 🇦🇺
Influencer marketing in higher education: From both sides of the feed
Colin Wylie, Social Media Manager
The Ohio State University 🇺🇸
Next level storytelling - Meaningful, strategic, sustainable
Georgy Cohen, VP Digital Strategy
OHO 🇺🇸
As good as it gets: How to collaborate and get stuff done
Hannah Nicole Simpson, Head of Marketing and Communications, Easter Bush Campus
The University of Edinburgh 🇬🇧
Innovative marketing strategies in higher education: Graduation as a virality engine
Martin Renaud, CPO/Co-Founder
Edit on the Spot 🇦🇺
From backend to front row: How AI is enhancing experience design for events
Eddie, AI Event Assistant
ContentEd 🌍
From click to campus: High-impact email strategies for faster, smarter recruitment
Vedika Taunk, Associate Director - International Marketing and Communications and Joshua Favaro, Associate Director of International Operations
Humber Polytechnic 🇨🇦
Singing from the same hymn sheet? Making the case for centralisation in a devolved institution
Jennifer Doyle, Senior Content Designer
The University of Edinburgh 🇬🇧
Why transformation (really) can't succeed without content ops
Clare Kennedy, Product Owner (Digital Estate)
University College London (UCL) 🇬🇧
How AI is (and isn't) changing the way prospective students apply for university
Flo Vincent, Content Designer
The University of Edinburgh 🇬🇧
Designing social content to balance your current and prospective student needs
Alex Duffy, Social Media Manager
Manchester Metropolitan University 🇬🇧
Hypothesising: a route to quick wins and stakeholder enagagement
Neil Allison, Head of Prospective Student Web
The University of Edinburgh 🇬🇧
Deceptively simple: content strategy for busy communicators
Sorel Denholtz, Director, Content & Design
Stanford Graduate School of Business 🇺🇸
Mind the (inclusion) gap: creating digital content that includes everyone
Zuzana Voskarova, Digital Engagement Officer
University College Dublin 🇮🇪
SEO is everyone’s job: making visibility a shared responsibility in Higher Ed
Guus Goorts, Digital Marketer
Guus Goorts / Crystal Marketing BV 🇳🇱
Beyond the feed: designing social content as a student experience
Angel Truesdale, Student Services Manager
University of North Carolina at Chapel Hill 🇺🇸
From website technical requirements to content opportunities: a UCL case study
Anna Boccassini, Web Content Manager and Jason Ilagan, Senior Digital Communications Manager
IOE, Faculty of Education and Society - University College London (UCL) 🇬🇧