The gravitational force of a shared story: the story that took us to the Moon, and why higher education needs one now.
Emanuel Díaz, Head of Content Marketing
IE University 🇪🇸
Content starts with design: how UX thinking can transform student recruitment
Gemma Illidge, Head of Digital,
Absolute Nexa 🇬🇧
Content strategy trends education marketers can't ignore
Tracy Playle, Founder and Chief Content Strategist,
ContentEd & Pickle Jar 🇬🇧
Unifying your content: Building a scalable model for higher education content
Brooke Hill, Founder and Director
Wonderthink 🇦🇺
Miki O'Farrell, Head of Future Students Marketing & Content
UNSW Sydney 🇦🇺
The social media manager’s blueprint: aligning content with leadership goals
Jenny Li Fowler, Director of Social Media Strategy
MIT 🇺🇸
The value of a degree, designed: how we enhanced course pages with careers and employability data
Chloe Smith, Product Manager, Digital User Experience
University of Southampton 🇬🇧
Heart over hype: Empathy as a competitive advantage in higher ed marketing
Jaime Hunt, President
Solve Higher Ed Marketing 🇺🇸
Stop looking sideways: How thinking outside your category drives innovation
Anthony Hill, Head of Customer Experience
Flinders University 🇦🇺
Influencer marketing in higher education: From both sides of the feed
Colin Wylie, Social Media Manager
The Ohio State University 🇺🇸
As good as it gets: How to collaborate and get stuff done
Hannah Nicole Simpson, Head of Marketing and Communications, Easter Bush Campus
The University of Edinburgh 🇬🇧
From backend to front row: How AI is enhancing experience design for events
Eddie, AI Event Assistant
ContentEd 🌍
From click to campus: High-impact email strategies for faster, smarter recruitment
Vedika Taunk, Associate Director - International Marketing and Communications and Joshua Favaro, Associate Director of International Operations
Humber Polytechnic 🇨🇦
Singing from the same hymn sheet? Making the case for centralisation in a devolved institution
Jennifer Doyle, Senior Content Designer
The University of Edinburgh 🇬🇧
The content admin's AI toolkit: How to automate your way to sanity
Jaron Ghani, Innovation Director, and Elizabeth McCarthy, Head of Campaigns and Digital Communications
Numiko and University of Oxford 🇬🇧
Why transformation (really) can't succeed without content ops
Clare Kennedy, Product Owner (Digital Estate)
University College London (UCL) 🇬🇧
How AI is (and isn't) changing the way prospective students apply for university
Flo Vincent, Content Designer
The University of Edinburgh 🇬🇧