A ContentEd+ Premium members session

Find out more about ContentEd+ premium membership for your institution

Content doesn’t just magically happen. Behind every piece is a tangle of decisions, handoffs, rewrites, and approvals. Without clearly defined roles, content workflows collapse under the weight of ambiguity and assumption.

In this practical session, we’ll explore how to clarify roles across your content ecosystem — whether you're working with a tight-knit central team or a sprawling network of distributed creators. We’ll break down the core functions needed at each stage of the content lifecycle, consider the capabilities and mindset required for each, and look at models that help you match the right people to the right responsibilities.

You’ll leave with tools and language to help you:

• Untangle overlapping responsibilities and gaps in ownership

• Make the case for investment in key roles

• Navigate the politics of content “ownership” with confidence

• Build alignment across marketing, faculty and service teams

Perfect for anyone trying to bring structure, clarity and calm to chaotic content creation environments.

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