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Designing smarter workflows for content that connects

So, you’ve defined the roles - now how do you make it all work in practice

This interactive workshop builds on the earlier session and gets you hands-on with designing workflow models that work for your institution’s needs. From ideation to publication and beyond, we’ll map out the critical stages of a content process, considering tools, timings, dependencies and governance at every step.

You’ll explore different types of content workflows - campaign-based, evergreen, agile, academic-led - and co-create processes that:

  • Reduce bottlenecks and unnecessary approvals

  • Support cross-team collaboration without chaos

  • Help your content move more freely across channels and platforms

  • Create better audience experiences and more sustainable team operations

Bring your messiest content process challenges — we’ll work through them together.

RSVP ON CONTENTED+

 
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January 23

The big green quiz – sustainability in HE marketing