With increased scrutiny on budgets and return on investment, marketing and content teams are under growing pressure to prove the value and of their work. But with so many numbers to choose from, it’s easy to get lost in vanity metrics or data that doesn't drive decisions.
In this workshop, you'll explore what really matters when it comes to measuring your social media efforts - from specific campaign results and channel performance to overall activity and engagement. We’ll also cover practical ways to report on impact, build internal understanding, and communicate social media success with clarity and confidence.
About Luan Wise
Luan is a seasoned industry practitioner with 25 years of agency, client-side and consultancy experience. She is a chartered marketer, fellow of the Chartered Institute of Marketing (FCIM) and is currently pursuing a PhD by Portfolio at the University of Lancashire.
Luan is a LinkedIn Learning Course Instructor, Meta Lead Trainer and delivers training for professional bodies and organisations across the world. Her 2024 TEDx talk focused on the role of social media as a force for good.
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