Hot Topics webinar - free to all
Join Nicola Dobiecka for this webinar on the prospective student user journey maps created for the University of Edinburgh. We’ll share highlights from the user journey maps for each study level, and cover how they were created, how university student recruiters can use them and how to create your own.
Key takeaways and learning points:
What a user journey map is, the steps to create one and further resources on user journey mapping
How the prospective student journey maps can help staff in student recruitment:
Make service provision more efficient
Make services more useful and easier for prospective students
Reduce the ‘silo effect
Highlights from the user journey maps for prospective undergraduate, taught and research postgraduates
Your speaker
Nicola Dobiecka
Nicola is an independent designer, researcher, facilitator, and teacher based in Edinburgh, Scotland. She has a background in psychology and over twenty years of experience in UX design, specialising in user research. She has spent the last 10 years working in Higher Education and, from 2021 to 2024, worked with the Prospective Student Web team at the University of Edinburgh, where she conducted user research for the multi-year project to develop a new prospective student website.