Hot Topics webinar - free to all
Join Joel Goodman from Squiz for a practical playbook for making program + admissions content “AI-readable” (without a site rebuild)
Prospective students are increasingly asking ChatGPT, Perplexity, and Google AI Overviews where they should apply, and those tools are deciding which institutions get mentioned. This session shows how “content intelligence” helps enrollment teams identify which pages are helping (or hurting) visibility and what to fix first. You’ll leave with a simple checklist to improve how your programs and outcomes are represented when AI is doing the searching.
Key takeaways
What “AI does the searching” actually means in the enrollment journey (where AI pulls answers from)
The top content patterns that determine whether you get included or skipped (clarity, consistency, structure, duplication)
A quick prioritization framework: which program/admissions pages to fix first for maximum impact
A “minimum viable” content upgrade checklist for program pages (what to add/change this month)
What to measure after updates (so you can prove progress)