Hot Topics webinar - free to all
Nobody got into content work to write alt text, tag pages and format summaries all day. But that's where a huge chunk of your team's time goes, particularly during a content migration.
The good news? These are exactly the kind of drudge tasks that AI is brilliant at. Not the flashy, headline-grabbing kind of AI. The quiet, useful kind that sits inside your CMS and gets on with the work nobody wants to do.
Join Jaron Ghani, Innovation Director at Numiko, and Liz McCarthy, Head of Campaigns and Digital Communications at the University of Oxford, for practical examples of AI tools built directly into the CMS to free up content teams for the work that actually matters.
Liz will share real lessons from Oxford's recently launched university website, including how AI supported a major content migration across a sprawling digital estate of hundreds of sites and thousands of editors.
You'll come away with a clear understanding of:
How AI can handle CMS busywork like alt text, tagging, summarisation and tone of voice checks, without replacing human judgement
Why building these tools into the CMS matters more than bolt-on AI products
How Oxford used AI to support a major content migration, and what they learned
Principles for using AI safely, transparently, and with humans firmly in control.
About your speakers
Elizabeth McCarthy, Deputy Director, Head of Content and Digital Communications, University of Oxford.
As Deputy Director, Head of Content and Digital Communications, Liz oversees the University of Oxford’s vast digital estate. She is leading a multi-year, pan-University programme to replace its websites’ CMS and implement a new intranet, including redesigning the main University website, creating and implementing a new content strategy, shifting ways of working across disparate teams and moving over 1000 websites, in partnership with Numiko.
Jaron Ghani, Innovation Director, Numiko
Jaron is one of the founders of Numiko and serves as Innovation Director. He ensures that the team is using the latest technologies and techniques to maximum effect for clients.
He works with project teams to build proofs of concept, prototypes and demos across a wide range of technologies. He also works closely with clients on technology strategy, helping them navigate the challenges of an ever-evolving digital landscape, procurement and integration concerns, and programme management across multiple suppliers.
Jaron has delivered websites and digital transformation projects for high-profile clients including the Science Museum Group, the British Museum, the National Archives, Channel 4, the BBC, the University of Oxford, the Lloyd’s Register Foundation, the British Academy and the Electoral Commission.