Hot Topics webinar - free to all
Search is changing fast. Your audiences are no longer just Googling. They’re asking AI tools. They’re skimming summaries. They’re getting answers without ever visiting a website. That shift is quietly rewriting the rules of visibility.
GEO (Generative Engine Optimisation) and AEO (Answer Engine Optimisation) are fast becoming critical skills for content and marketing teams who want to stay discoverable, credible, and useful in an AI-mediated world.
In this webinar, you’ll explore why GEO and AEO matter now, what’s driving their rise, and what this means for how you plan, create, and structure content. This session also acts as a preview of FOUNDation, our special online conference dedicated entirely to GEO and AEO. You’ll get a taste of the thinking, themes, and practical direction we’ll be going deeper into at the conference.
This isn’t about chasing shiny objects. It’s about future-proofing your role, your team, and your organisation’s digital presence.
You’ll come away with a clear understanding of:
What GEO and AEO actually are, and how they differ from traditional SEO
The key trends driving this shift, and the real impact on visibility, influence, and demand
How to start upskilling yourself and your team, including practical focus areas and next steps
If your strategy still assumes people will arrive neatly on your website homepage, this session will gently, and usefully, challenge that.