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This session is rescheduled from 26th March 2026
So, you’ve decided to create a user journey map. How do you go about it?
This skills session, with Nicola Dobiecka will build on February's hot topics webinar, which covered the benefits of understanding and mapping the user journey to improve both your product or service and the user’s experience.
We’ll delve a little deeper into the user journey mapping process and look at the practical considerations for these fundamental journey mapping tasks:
Involving stakeholders in the mapping process
Defining the target audience
The main research questions you need to answer to gather data for creating a user journey map and how to pose them in a research session
Creating a visualisation
What you'll learn:
What to consider when scheduling journey mapping activities
Different ways to engage with stakeholders to carry out a collaborative user journey mapping process
An approach to user research and analysis when creating a user journey map
When to consider higher and lower fidelity map visualisations
About your speaker:
Nicola is an independent designer, researcher, facilitator, and teacher based in Edinburgh, Scotland. She has a background in psychology and over twenty years of experience in UX design, specialising in user research. She has spent the last 10 years working in Higher Education and, from 2021 to 2024, worked with the Prospective Student Web team at the University of Edinburgh, where she conducted user research for the multi-year project to develop a new prospective student website.