Your course webpages are the shop window of your institution. But how effective are they? 

This session is designed to help you to write clearer, more compelling copy for your course pages. It will introduce the elements that you need to consider when crafting your content and help you to sharpen your copywriting skills. 

The content strategy statement is one of the most important parts of any content strategy.

In this workshop, we will explore the role and purpose of a content strategy statement, share techniques for engaging stakeholders and colleagues in creating one, and have you create one for your work and your organisation right there in the session. You could even bring your team and work on it together!