Join Dana Rock for this free, online workshop on copywriting for course content.
Thursday, November 2, 2023
1:00 PM 3:00 PM
Online
ContentEd+ Members Only
Your course webpages are the shop window of your institution. But how effective are they?
This session is designed to help you to write clearer, more compelling copy for your course pages. It will introduce the elements that you need to consider when crafting your content and help you to sharpen your copywriting skills.
Whether you are planning to overhaul your course pages, need to update the information for the next recruitment cycle, or simply translate a new programme spec into marketable copy (we’ve all been there!) then this is for you.
What we’ll cover
What makes an effective course page
CMA considerations
Copywriting techniques
Who should attend?
Suitable for anyone who is responsible for writing, editing or updating course webpages
Your facilitator
Dana Rock is the Director of Experience Design at Pickle Jar Communications. An experienced leader within the sector, they are passionate about helping the education sector to create compelling experiences for their students and stakeholders.
A professionally trained and experienced content designer, Dana can help you and your teams to harness data and insight to better understand your customers and create smarter communications and experiences.