Innovative marketing strategies in higher education: Graduation as a virality engine

Written By Rich Endean

Martin Renaud, CPO/Co-Founder

Edit on the Spot 🇦🇺

Graduation is your most visible moment - so use it. This session shows how personalised graduation videos turned a ceremony into a global content engine at the University of Sydney. Discover how to boost visibility, support recruitment and drive alumni engagement with scalable, shareable content that works without extra effort.

Key takeaways

  • Rethink graduation ceremonies as high-impact, shareable marketing content.

  • Explore ways to deliver personalised content that resonates with global audiences.

  • Learn how to support alumni engagement and student satisfaction at scale.

Martin Renaud is the co-founder and Product Owner of Edit on the Spot, an AI-powered video editing platform that delivers real-time, automated video editing solutions for live-streamed events. With over 20 years of expertise in video production, live-streaming, and electronic arts across Australia and Canada, Martin has worked closely with higher education teams to enhance ceremonies with technology that amplifies institutional outreach.

Rich Endean
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