This session with Vicky Hayhurst explores burnout in higher education marketing and recruitment, helping you spot early signs and build resilience through emotional intelligence, psychological safety, and wellbeing-focused culture strategies.

Join Juan Wise to explore how families influence university choices, the channels they use, and how institutions can adapt content and engagement strategies to better support and connect with them throughout recruitment.

With limited resources and growing reliance on academics to write course content, this session with Tracy Playle explores how we can better support them to create compelling, student-focused copy that converts.

Join Luan Wise to learn how to measure what really matters in social media marketing, cut through vanity metrics, and confidently report on impact, performance, and engagement to demonstrate value and drive decisions.

Discover practical tools and techniques to support academics in writing stronger course copy. This interactive session with Tracy Playle offers resources, peer learning, and strategies to enhance collaboration on marketing content.

Reflecting on a major content project for The University of Edinburgh, Lauren Tormey shares four key questions she wishes she’d asked sooner—plus tools and methods to help you deliver smoother, more successful projects.