Singing from the same hymn sheet? Making the case for centralisation in a devolved institution

Written By Rich Endean

Jennifer Doyle, Senior Content Designer (Content Operations)

The University of Edinburgh 🇬🇧

At the University of Edinburgh, central services aren’t always the default. This session explores efforts to bring consistency to course finders across a highly devolved structure. Learn how one team built trust, overcame resistance and made the case for centralised services without formal governance on their side.

Key takeaways

  • Understand governance models and their pros and cons.

  • Gain tips for bringing independent stakeholders on board.

  • Make the case for centralisation in complex structures.

Jennifer Doyle works in Content Operations at the University of Edinburgh, where she manages the annual publication schedules for the University's online postgraduate and undergraduate degree finders. These platforms include entries for over 900 programmes, which she coordinates with a pool of more than 200 editors. Beyond this, Jennifer liaises with senior marketing and admissions colleagues, technical teams, and other stakeholders on programme content, broader web content, and alignment with the University's long-term strategies.

Her professional interests include:

  • Content operations, review cycles, and governance

  • Cross-team communication and collaboration

  • Balancing professional responsibilities with life as a working parent

Rich Endean
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