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Finding time for strategic thinking: webinar

Join Tracy Playle to gain some hints, tips and suggestions for how to become more consistent and effective in creating the time and space that you crave for strategic thinking and vision setting.

Most of us recognise the value in creating time and space for strategic thinking. It’s the time in which we think about the bigger picture, ensure that our work is properly aligned to our institution’s goals and our audiences’ wider needs, and the time in which we can develop longer-term strategies and plans.

However, the busyness of the day-to-day grind of being a content professional often keeps us trapped in a short-term cycle, instead of allowing the space to plan for the long term.

In this 45-minute skills session Tracy will help you to think about what’s really getting in the way of having you create the time and space for strategic thinking, and will share some tools, tips and tricks to help you make strategic planning a commitment that you actually stick to.

This is a ContentEd+ member’s only workshop.
Find out more about the benefits of joining ContentEd+


About Tracy Playle, your session host:

Tracy Playle describes herself as an extroverted recluse who hates collaboration. And that’s why she’s the perfect person to deliver this session.

Tracy is the founder and CEO of Pickle Jar Communications, ContentEd and Utterly Content. Prior to founding Pickle Jar in 2007, she worked in-house in communications roles at the University of Warwick and as Head of Research-TV. 

Tracy is a Professional Certified Coach (PCC) and divides her time between working on client content strategies and coaching individual leaders and teams towards lasting culture changes that make transformational ways of working possible. 

She is an award-winning keynote speaker and author of The Connected Campus (2020).


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Beyond surveys: how to create smarter and richer audience insights

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January 11

Developing a content strategy to drive deeper alumni and supporter engagement