Hot Topics webinar - free to all
AI is transforming how creative work gets delivered and for student recruitment teams, that shift couldn’t come at a better time. Rising expectations, tighter budgets, and the constant demand for fresh, high-quality content have made traditional production models slower, more complex, and harder to scale.
In this webinar, Absolute Agency demonstrates how AI is reshaping creative production for the education sector. Through real examples of AI-generated photography and video, we’ll show how teams can dramatically reduce production time and costs, without compromising on impact or quality.
This session isn’t about replacing creativity. It’s about removing the bottlenecks that hold it back.
You’ll discover:
How AI can accelerate creative production from concept to delivery
Where the highest cost and time efficiencies can be unlocked
What high-quality AI-generated visuals actually look like in practice
How to integrate AI into your existing workflows without disruption
Whether you’re under pressure to deliver more campaigns, reach new audiences, or simply do more with less, this session will give you a clear, practical view of what’s possible now and what it means for the future of student recruitment marketing. Expect insight, examples, and a more streamlined way to create.
About your speakers
Simon Allman
Simon Allman is a creative leader with over 30 years’ experience shaping brand and campaign work across sectors including education, sport, retail, and culture. He has worked with organisations such as The University of Manchester, QUB, Keele University, University of Glasgow, Manchester City FC, BBC, Rolls-Royce, Redrow Homes and EA Games, combining brand, storytelling and creative direction to deliver impactful, memorable campaigns that resonate with diverse audiences.
Chris Hodgen
Chris Hodgen founded Absolute in 1999 after starting his career at Reuters in London. Over 26 years, he has led the agency’s evolution into an integrated business spanning brand, digital, campaigns, and content. A strong advocate for innovation, Chris is focused on how technology, including AI, can unlock more effective and scalable creative solutions. He also led the digital transformation of 9 Universities across the UK.