Embracing AI to create a more engaging and personalised learning experience
Neville James
Director EMEA, Kontent.ai
Personalisation for student success - Buck the over-complication trap. Actually, get it done
Will Noble
Director EMEA, Squiz
Getting serious about measuring experience by going beyond the easy metrics
Robert Perry (He/Him)
Head of Research and Insight at Pickle Jar Communications
Keyword research: Finding keywords that work, Yoast workshop
Fleur Heesen (Team lead Academy)
Camille Cunningham (Team lead Search)
Yoast
Developing an effective strategy and structure for creating campaigns with your content
Tony Sheridan
King Abdullah University of Science and Technology (KAUST)
Saying 'No-No' to digital anarchy: unleashing the 'know-how' of design systems
Samantha Fanning
Vincent Harding
University College London
2023: The Future Student Odyssey; a journey through the importance of online content and how best to use it at all stages of the recruitment cycle
Victoria Littler
Jonny Harper
Revolution Viewing
Developing content audits with purpose: make them work for you
Linda Jameson,
Newcastle University
The head and heart of storytelling: how to create captivating content through collaboration
Emanuel Díaz
IE University
Simon Fairbanks
University of Nottingham
Make the most of microcopy to enhance the user experience while boosting your brand
Lisa Hitt,
Commonwealth Cyber Initiative
How to work with student ambassadors to create engaging content on Instagram
Yan Wang,
Swedish Institute
Content to drive results: how to resonate with your audience and smash your goals on a limited budget
Dave Musson,
University of Warwick
Content planning lite: a gateway to better planning for devolved web content in universities
Maurice Ryder & Cal Doyle,
University College Cork
The discomfort and messiness in big projects (and how to get past it)
Lauren Tormey,
The University of Edinburgh
TikToks and Instagram Reels: Using Short-Form Video in Higher Education Marketing
Ari Badlishah,
The University of Edinburgh
You have to see it to be it - how to show your community’s stories to inspire the next generation
Helen Johnson,
Imperial College London
Collaborative usability test reviews: bringing your team closer to your users
Neil Allison,
The University of Edinburgh