Collaborative usability test reviews: bringing your team closer to your users

Neil Allison (he/him), Head of Prospective Student Web Content at The University of Edinburgh

Generating rapid insight, growing empathy for users, and achieving design consensus within a team can be challenging. In this session, Neil will share a tried and tested approach that works well in agile projects, as well as a range of other contexts where informed design decisions and quick results are needed.

Takeaways:

  • Why regular exposure to users interacting with your work produces better end results

  • Examples of the impact of this approach at the University of Edinburgh

  • All the materials you’ll need to run this for yourself.

 

Bio

Neil Allison is the Head of Prospective Student Web Content at the University of Edinburgh. He’s been practicing user-centred design in higher education for over 20 years, with extensive experience in website content management system development and management.

In his current role, Neil leads a multidisciplinary team responsible for the University’s online provision for prospective students. He previously established the University’s User Experience Service, which offered strategy, research & design consultancy to the institution.

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You have to see it to be it - how to show your community’s stories to inspire the next generation

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Adding empathy to your recruitment communications