We help universities take a more strategic approach to content – building stronger connections with their audiences and delivering greater impact.

Pickle Jar is a content strategy consultancy working exclusively in the education sector. For nearly 20 years, we’ve partnered with universities and research institutions around the world to design content strategies that support organisational goals, shape better audience experiences, and bring institutional brands to life.

Our work blends insight, creativity and structure. We help teams move beyond reactive content production by aligning content with strategy, designing sustainable operations, improving governance, and embedding more collaborative ways of working.

Whether we’re developing a whole-organisation content strategy, supporting postgraduate recruitment, improving research engagement, or building content design capability – our work is grounded in deep sector knowledge and a belief that content should be purposeful, usable and scalable.

We’re also behind ContentEd – the learning community and conference that’s helping content and communications professionals across the education sector grow their skills and confidence.

Explore how we help universities build more connected, more strategic content ecosystems.