Engaging with a content strategy. Make yours more than a document that ends up in a drawer
Steph Mann, UX content designer
University of Cambridge 🇬🇧
Cambridge waited 800 years to launch its first content strategy - you can do it in 60 minutes. In this session, you’ll learn how to get stakeholders on board, build a strategy that works for your context and keep momentum once it’s in place. Expect real talk about blockers and practical tips to overcome them.
Key takeaways
Lead the creation of a content strategy that suits your institution.
Move beyond common barriers that stall strategy work.
Understand what a working, adaptable content strategy really includes.
Steph is a lover of words. For over 20 years she's been a freelance writer and a content designer. She is an advocate for users, testing, and getting content wrong (to get it right).
She wants to help people understand how to write for different audiences who have different experiences. She's worked in government, the private sector, higher education and the third sector.
She is an experienced content designer and helps organisations create content strategies, embed good design culture, and strongly advocate for the user. Working with stakeholders in a multidisciplinary way allows her to ensure a user-centred design approach is taken at every step.