Designing cost of living content: setting expectations for prospective students
Nicole Tweedie,
Content Designer, University of Edinburghy
This session explores how cost of living content shapes student expectations and experiences of inclusion.
Drawing on a University of Edinburgh case study, Nicole Tweedie shares how her team deepened their understanding of financial pressures on students and redesigned content to better reflect reality. You’ll learn how to evaluate your current content, understand institutional constraints, and implement practical content design approaches that help prospective students make informed decisions and feel more prepared for student life.
Key takeaways
Understand how the cost of living impacts the wider student experience
Evaluate how effectively your current content supports prospective students
Implement practical content design approaches that set realistic expectations
About Nicole
Nicole is a Content Designer in the University of Edinburgh’s Prospective Student Web team, working on projects ranging from degree finder transformation to widening participation. As a first-generation university student, she is passionate about inclusive, user-centred design and improving access to higher education through better content.