Copywriting for course content
Join Dana Rock for this free, online workshop on copywriting for course content.
Book your place at the bottom of this page.
Your course webpages are the shop window of your institution. But how effective are they?
This session is designed to help you to write clearer, more compelling copy for your course pages. It will introduce the elements that you need to consider when crafting your content and help you to sharpen your copywriting skills.
Whether you are planning to overhaul your course pages, need to update the information for the next recruitment cycle, or simply translate a new programme spec into marketable copy (we’ve all been there!) then this is for you.
What we’ll cover
What makes an effective course page
CMA considerations
Copywriting techniques
Who should attend?
Suitable for anyone who is responsible for writing, editing or updating course webpages
Your facilitator
Dana Rock is the Director of Experience Design at Pickle Jar Communications. An experienced leader within the sector, they are passionate about helping the education sector to create compelling experiences for their students and stakeholders.
A professionally trained and experienced content designer, Dana can help you and your teams to harness data and insight to better understand your customers and create smarter communications and experiences.
Book your place now!
Creating a compelling content strategy statement
Join Tracy Playle for this free, online workshop on creating a compelling content strategy statement.
Book your place at the bottom of this page.
The content strategy statement is one of the most important parts of any content strategy. It’s the thing that pulls the whole thing together, that you will unite colleagues and projects around, and that is designed to have you all working in the same direction. Some content strategy statements are as short as two or three words. Some might be two or three paragraphs. There is no right way to create them, and so there’s lots of scope for being creative.
In this workshop, we will explore the role and purpose of a content strategy statement, share techniques for engaging stakeholders and colleagues in creating one, and have you create one for your work and your organisation right there in the session. You could even bring your team and work on it together!
What we’ll cover
What a content strategy statement is, with examples of others written for and by other organisations
Exercises and activities to co-create yours with your stakeholders and colleagues
Writing your own draft content strategy statement in the moment, and leaving our webinar with it completed.
Who should attend?
Directors and Heads of strategy, marketing, communications and brand
Team leaders and managers
Internal communication professionals
Anyone involved in the development of content strategies
Your facilitator
Your session will be facilitated by Tracy Playle, CEO, Chief Content Strategist and Coach at Pickle Jar Communications Ltd and the author of The Connected Campus: Creating a content strategy to drive engagement with your university (2020).
For two decades Tracy has worked in higher education communications, marketing, digital engagement and content strategy. Initially working in-house with the University of Warwick, Tracy founded her consultancy 15 years ago and has since worked with around 300 education institutions in more than 30 countries to help them evolve their approach to content strategy, delivery and management.
She is also an accredited ontological coach, having trained and been part of the leader teams with the Accomplishment Coaching New York Intensive coach training programme (2019-21), and as a member of the International Coaching Federation (ICF).
Tracy now spends much of her time supporting individual leaders and teams to become more creative, collaborative and empowered in their work, removing the barriers to creating outstanding experiences and campaigns in and for their organisations.
Tracy is an international speaker and a CASE Crystal Apple award winner and laureate, a former chair of the CIPR’s Education and Skills Sector Group, and the founder of ContentEd and Utterly Content.
Alongside her consultancy work and leadership of Pickle Jar Communications, Tracy also runs a private coaching practice (www.tracyplayle.com).
Book your place now!
Content strategy 101: what should yours include?
Bookings for this event are now closed.
Join Tracy Playle for this free, online webinar on the purposes of content strategy and what you need to include in yours!
Book your place at the bottom of this page.
Creating a content strategy for your school, college or university can feel like a daunting task. There’s so much that you could include, how do you even know where to start? In this workshop, author of The Connected Campus and founder of ContentEd, Tracy Playle, will take content strategy back to basics to help you as you decide what yours will and won’t include.
What we’ll cover
What a content strategy is and the purposes that it might serve to a school, college or university
What your content strategy could include, and what those outputs might look like
How to decide the scope of your strategy and what components you’ll include
Who should attend?
Directors and Heads of strategy, marketing, communications and brand
Team leaders and managers
Internal communication professionals
Anyone involved in the development of content strategies
Your facilitator
Your session will be facilitated by Tracy Playle, CEO, Chief Content Strategist and Coach at Pickle Jar Communications Ltd and the author of The Connected Campus: Creating a content strategy to drive engagement with your university (2020).
For two decades Tracy has worked in higher education communications, marketing, digital engagement and content strategy. Initially working in-house with the University of Warwick, Tracy founded her consultancy 15 years ago and has since worked with around 300 education institutions in more than 30 countries to help them evolve their approach to content strategy, delivery and management.
She is also an accredited ontological coach, having trained and been part of the leader teams with the Accomplishment Coaching New York Intensive coach training programme (2019-21), and as a member of the International Coaching Federation (ICF).
Tracy now spends much of her time supporting individual leaders and teams to become more creative, collaborative and empowered in their work, removing the barriers to creating outstanding experiences and campaigns in and for their organisations.
Tracy is an international speaker and a CASE Crystal Apple award winner and laureate, a former chair of the CIPR’s Education and Skills Sector Group, and the founder of ContentEd and Utterly Content.
Alongside her consultancy work and leadership of Pickle Jar Communications, Tracy also runs a private coaching practice (www.tracyplayle.com).