Keynotes
Bringing your whole self: carving a unique path as a content professional
Laurah Mwirichia, Squarespace
Did R2-D2 just steal my job?
Dougal Scaife, Leeds Beckett University
The elephants in the content room
Candi Williams
The hierarchy of empathy
Ayala Gordon, University of Southampton
Breakout sessions
Adding empathy to your recruitment communications
Dayana Kibilds, Ologie
How to work with student ambassadors to create engaging content on Instagram
Yan Wang, Swedish Institute
Make the most of microcopy - enhance the user experience while boosting your brand
Lisa Hitt, Commonwealth Cyber Initiative
The head and heart of storytelling
Emanuel Díaz, IE University
Simon Fairbanks, University of Nottingham
Collaborative usability test reviews: bringing your team closer to your users
Neil Allison, The University of Edinburgh
How sharing honest experiences can have a positive impact on diversity, equity and inclusion
Mikki Collins, Healix
Developing content audits with purpose: make them work for you
Linda Jameson, Newcastle University
The discomfort and messiness in big projects (and how to get past it)
Lauren Tormey, The University of Edinburgh
TikToks and Instagram Reels: Using Short-Form Video in Higher Education Marketing
Ari Badlishah, The University of Edinburgh
Using epic content marketing in higher education
Brian Piper, University of Rochester
You have to see it to be it - how to show your community’s stories to inspire the next generation
Helen Johnson, Imperial College London
Content planning lite: a gateway to better planning for devolved web content in universities
Maurice Ryder, University College Cork
Cal Doyle, University College Cork
Getting serious about measuring experience by going beyond the easy metrics
Robert Perry, Pickle Jar Communications
Content to drive results: how to resonate with your audience and smash your goals on a limited budget
Dave Musson, The University of Warwick
Developing an effective strategy and structure for creating campaigns with your content
Tony Sheridan, KAUST
