ContentEd is the learning community for content professionals in the education sector. With our annual conference, workshops and online community, we can support all of your content training needs.

🗓 Coming up in 2026…

Weds 18 - Thurs 19 March 2026

Foundation: A focus on AEO and GEO search

The way that we search is changing - fast.

Generative engines and answer-led platforms are reshaping how prospective students find, trust and choose universities. This spring, we’re running a special online ContentEd event focused on AEO (Answer Engine Optimisation) and GEO (Generative Engine Optimisation) — what they mean for higher education, and what content teams should be doing right now to stay visible.

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Weds 20 - Thurs 21 May 2026

Belonging is often talked about. Less often examined.

Belong: A special event on belonging

This two-day online ContentEd event creates space for content and comms professionals in higher education to examine how digital experiences can include - or exclude - and what it really means to build a sense of belonging through content.

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Weds 14 - Thurs 15 October 2026

ContentEd Conference 2026: The main event

The conference for content professionals in education

Returning this October, ContentEd 2026 brings together content, communications and marketing professionals from across the sector for two days of practical insight, honest discussion and shared learning. Building on the success of last year’s online conference, this is where the HE content community comes together to reflect, challenge assumptions and shape what comes next.

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Join ContentEd+ today
The membership community for content professionals in the education sector

With free and premium membership options, ContentEd+ is designed to support your professional development and learning all year round.

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Tracy on Tour: Book now

Our CEO and Chief Content Strategist, Tracy Playle, is hitting the road in her camper van over the next few months and calling in on campuses around the UK and Ireland.

Book her in to deliver a free talk for you and your team. There are three topics to choose from including advancing institutional content strategy, AI and content intelligence, and building a connected content culture. Or she can deliver a longer workshop for your team.

Find out more

"I found the event to be excellent - the programme was packed with useful, diverse, and relevant presentations of very high quality. The organisation of the event, the professionalism of the event staff, and the quality of the venue and catering were all absolutely excellent as well"

— ContentEd conference delegate, 2023