A two-day conference exploring GEO and AEO strategies for higher education content teams
Weds 18 - Thurs 19 March 2026 | Global and online
AI has changed how people find information - and how they expect to experience it. That means the way you approach content strategy and search visibility needs to change, too.
This online mini-conference from ContentEd focuses on two emerging areas every content professional in education needs to get to grips with:
Generative Engine Optimisation (GEO) – how content performs in generative AI tools like ChatGPT, Gemini and Perplexity.
Answer Engine Optimisation (AEO) – making sure your content is ready for the growing number of zero-click answers in search results.
If you’re already working in SEO, content strategy, digital experience or student recruitment — or you’re just trying to figure out what any of this means for your work — this event is for you.
What to expect
Sessions from education sector leaders and digital specialists exploring real-world applications of GEO and AEO.
Practical strategies to improve visibility, clarity and usefulness of your content in AI-driven search environments.
A supportive and expert-led online space, with recordings available for catch-up.
Who’s it for?
You’ll get the most out of this event if you work in:
Higher education marketing or communications
Content strategy or digital experience
Web content creation or editorial roles
Student recruitment or engagement