Workshops and webinars
Our bi-monthly 2-hour workshops and our monthly professional skills webinar series. All sessions are recorded but we encourage you to join live, to interact and ask questions with session speakers.
Different models for thinking about your audience
Join Robert Perry to learn about the different models and tools to use to think about and plan for your audience.
Creating a plan for your content career growth and professional development
Join Tracy Playle to plan the next steps in your career as you progress in content and digital roles within the sector.
Embedding AI into your content marketing workflow
Join Tracy Playle as she shows how different types of AI and machine learning can play a role at different stages in the content marketing workflow.
Managing projects on time and on budget
Join Ellie Lovell to explore critical project management skills. Gain actionable advice for staying on time and on budget.
How the FikFok to use TikTok in Higher Education
Navigating TikTok can be challenging, but it offers significant potential for Higher Education Institutions due to its search capabilities and algorithm. In this webinar, Mikki Collins will share strategies that helped her achieve top rankings for a UK university, showcasing how institutions can effectively engage audiences on the platform.
Content governance: providing consistency, clarity, and compliance for your organisation
Arguing over what should or shouldn’t get published on the website? Unclear who is responsible for maintaining the content?
Developing a clear content governance can resolve a myriad of thorny content problems. Join Dana Rock for this two hour workshop on navigating these thorny problems.
Ensuring your team has the right size, shape, and resources
Organisations and their content teams vary, making it crucial to determine the right team size, roles, and skills needed. This webinar will guide you in assessing these factors, involving your team in the decision-making process, and offering practical tips to address skill gaps.
Using Canva to create great visual content
Canva is a fantastic tool for creating effective designs - particularly across marketing teams within higher education. But are you making the most of it?
Join our 45 minute webinar focusing on making the most Canva for creating impactful creative outputs.
Social listening to better understand your audiences
Need to better understand your audience but short on time?
Join Flo and Mikki to learn how social listening can provide valuable insights.
They will share practical tips and techniques to help you observe online and offline conversations to learn about your audience on a short deadline or a small budget.
Concept testing for your creative content
Join Robert Perry and Rich Endean to advance your approach to planning and testing content so that it really works for you and for your audiences.
How to overcome your creative blocks
Blank pages, blank screens… They can trigger creative blocks. Simon Fairbanks will help keep your creative cogs turning.
Conducting powerful stakeholder interviews for content strategy development and buy-in
Tracy Playle explains the style and types of questions to have in your toolbox to craft powerful and productive stakeholder discussions.
Explaining experience design and content design to anyone
Experience design? Content design? Dana Rock will help you understand and explain each concept to stakeholders.
How to create accessible social media content
Join Simon Fairbanks to discover how to create accessible social media content: words, images, videos, hashtags, and emojis.
Empathy mapping: how to understand your stakeholders
Join Robert Perry to learn the value of empathy-mapping. Discover several models to help you understand your stakeholders.
Recruiting students as social media influencers
Join Mikki Collins to learn how to recruit students as social media influencers, match them to the right projects, and keep them motivated and inspired.
Writing project proposals to gain buy-in from senior leaders
Our leaders are busy. Their resources are in high demand. How do we get their attention for our ambitious new content proposals? How do we gain their buy-in?
The impact of AI on content marketing: workshop
From saying no to a stakeholder request, to delivering performance feedback to a member of your team, content leaders often need to engage in difficult conversations. This webinar shares advice to make them easier.
Borrowing from ethnographers
FREE WEBINAR
Join Florence Largilliere to deep-dive into qualitative research, looking at ethnography and what it can bring to our audience insights.
Personalisation: making content meaningful
FREE WEBINAR
Join Dana Rock in this free, online webinar to discover how personalisation can be used as a tool to drive a deeper connection with your audience.
Being in difficult conversations: webinar
From saying no to a stakeholder request, to delivering performance feedback to a member of your team, content leaders often need to engage in difficult conversations. This webinar shares advice to make them easier.
Developing impactful presentations: webinar
This session will transform how you plan, script, and design your presentations. We'll discuss how cinematic techniques can be used to hone your key messages and focus on visual communication.
Experience design: workshop
Join Dana Rock to advance your approach to designing whole and holistic omnichannel experiences that truly delight and build trust amongst your target audiences.
Making your content measurement work for you - Webinar
Content roles face pressure to demonstrate value through measurable impact, effectiveness, and return on investment, prompting a need to prioritise useful metrics. This webinar aims to guide participants in rethinking their approach to content success tracking, emphasising the importance of assessing meaningful factors aligned with audience and institutional needs.
Developing a content strategy to drive deeper alumni and supporter engagement
Learn how to create a content strategy that will drive even deeper engagement with your alumni and supporter communities.
Finding time for strategic thinking: webinar
Join Tracy Playle to gain some hints, tips and suggestions for how to become more consistent and effective in creating the time and space that you crave for strategic thinking and vision setting.
Beyond surveys: how to create smarter and richer audience insights
FREE WEBINAR
Join Florence Largilliere to unlock deeper audience insights with practical strategies for smarter research.